Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, has unveiled “Never Lose Your Splash,” a new global brand campaign.
Designed to “celebrate the carefree confidence, vibrant energy and welcoming spirit that define Greater Fort Lauderdale,” it encourages both first-time visitors and returning travellers “to reconnect with what makes them feel most alive — and to find it here, where sunshine, water and joy flow freely”.
Rooted in Greater Fort Lauderdale’s identity as a destination shaped by water, the campaign reflects how its 24 miles of beaches and 300 miles of inland waterways connect communities, cultures and experiences.
“’Never Lose Your Splash’ is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” said Stacy Ritter, President and CEO of Visit Lauderdale.
“It’s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.”
The campaign features storytelling and immersive visuals showcasing experiences across the destination. For example, travellers are invited to “imagine themselves savouring waterfront dining, drifting along the Intracoastal, discovering local art and culture, and enjoying moments of spontaneity that define the destination’s unmistakable vibe”.
Fort Lauderdale will host this year’s IPW, the USA’s premier travel trade exhibition, from May 17-21.
