Globus family of brands has launched a major new trade incentive, The World Within Reach, giving UK travel agents the chance to win one of six holidays for two, including flights, with a total prize pot valued at more than £20,000.
Running to March 31, 2026, the incentive rewards agents for bookings made across Cosmos Tours and Avalon Waterways during the promotional period. Each eligible booking automatically earns an entry into the prize draw, with multiple bookings increasing an agent’s chances of winning. All prizes can be enjoyed in 2026 or 2027.
The six prizes feature a selection of the brands’ most popular touring and river cruise itineraries, led by a hero prize of Classic Japan, valued at £8,000. Other prizes include Ontario and French Canada; Rhythms of the Road; Rome, Florence and Venice; Danube Dreams and Romantic Rhine.
To enter, agents simply need to make a qualifying booking, with no additional registration required.
Phil Shipman, UK and Ireland Sales Director for Cosmos Tours, said: “Travel agents are absolutely central to the success of Cosmos Tours and Avalon Waterways within the UK market, and this incentive is our way of saying thank you.
“The World Within Reach is designed to reward agents for their commitment while giving them the opportunity to experience first-hand the incredible touring and river cruising itineraries they sell every day.”
All winners will be selected at random following the close of the incentive on March 31. Globus said the campaign has been designed to motivate agents during a key booking window, while showcasing the breadth and quality of its touring and river cruise portfolio.
