Gold Medal has a new two-year campaign for bespoke holidays that include destinations such as Canada, Dubai and the Caribbean.
Called ‘Sooner or Later’, the campaign features dual pricing on 46 bespoke holiday offers which allow travellers to compare cost differences and benefits.
It is complemented by a dedicated online hub and a 40-page printed and digital book.
Also included are the Indian Ocean, Africa, the Far East, Oceania, Mexico and Europe.
To coincide with the launch, Gold Medal is giving away three top luggage prizes. To be in with a chance of winning, agents must make and register a package booking between April 22 and June 30.
Top prize is a large Samsonite case worth over £400 and a cabin bag valued over £350. The second and third winners will each receive a Samsonite premium cabin bag worth over £350.
Marketing Director Sarah Lancashire said: “Sometimes it’s tricky to decide when the best time is to go on holiday, but with the introduction of our Sooner or Later campaign agents and their customers can compare their options much more easily.
“Seeing the pricing side by side for a last-minute break versus a future escape provides more choice for customers who are unsure when to travel.”
