Visit Pensacola will be out on the road during a dedicated sales mission this spring, with stops in Manchester and London.
The events, under the umbrella messaging of ‘The Way To Beach’, will provide agents and operators with first-hand insights, networking opportunities and informative sessions that will highlight the Florida coastal destination.
Located in the Sunshine State’s Panhandle, Pensacola is positioning itself as a compelling alternative to Florida’s traditional hotspots, due to its sugar-white beaches, rich cultural heritage, and Southern hospitality thanks to its proximity to Deep South gems like New Orleans.
The destination’s draw cards include 40 miles of pristine beaches across the two islands of Pensacola Beach and Perdido Key, bordered by the emerald-green waters of the Gulf, top-drawer dining, cultural districts and an extensive history dating back over 460 years.
The Manchester leg of the roadshow will take place on April 28 at Caravan and will offer an interactive evening of destination insights, networking opportunities and “delicious food and drink”.
In London, Visit Pensacola will host events on April 30 and May 1.
Both cities will see agents engaging in one-on-one networking sessions with key partners, as well as hearing about the appeal of pairing Pensacola with New Orleans – a three-hour drive away – for a well-rounded Deep South experience.
With a focus on training and engagement, Visit Pensacola is also working closely with key partners – including Stuba and Hotelbeds – to develop comprehensive resources for agents. These include dedicated training programmes, digital content, and educational newsletters designed to boost confidence in selling Pensacola.
“Engaging with the UK trade is vital for Pensacola’s growth in this market,” said Darien Schaefer, President and CEO of Visit Pensacola. “We’ve already seen great success in our partnerships with leading tour operators, and we’re excited to build on that momentum in our second year with ever-so-important face-to-face meetings with our agents.”
Travel agents interested in attending the Visit Pensacola Roadshow can register their interest via becky@magictorchpr.com.
