Kenya tourism has UK in its sights
by Ben Coren
The new CEO of Kenya Tourism Board, Dr. Betty Radier, was in the UK last week to meet with those members of the trade who are at the sharp end of driving business to the East African country.
After meeting with company CEOs, product managers and travel agents, Dr Radier said: “It’s always important that we meet with agents. They are an integral part of our business and it’s crucial to thank them and ask them what programmes and support they need from us.”
Radier reported a rise in visitor numbers from the UK of around 12.3% in the last quarter and expects that recent trade initiatives will help to build on this growth as the year rolls on. “We hope that after trips like the recent mega fam to Kenya – attended by Selling Travel - the UK trade will continue to be strong and positive about our destination.”
The UK visit coincided with a new agent incentive to drive bookings: retailers have the chance to win an iPad by logging onto Kenya-promos.co.uk.
The tourism board CEO added: “We’re going to focus significantly on the UK in the coming months. We are looking at the market, our beach product and the air strategy alongside Kenya Airways.
“We are looking at partnerships to drive air value out of the UK and potentially put together packages to promote value.”